Tiare Payano is a Caribbean-born designer and art director based in Madrid, collaborating with clients worldwide.
Tiare Payano is a Caribbean-born designer and art director based in Madrid, collaborating with clients worldwide.
SELECTED WORK
Work shaped by context, quiet precision, and a sense of story. Through strategy, identity, and digital design, these brands were built to give shape and meaning to ideas, new, evolving, or in-between.
SELECTED WORK
Work shaped by context, quiet precision, and a sense of story. Through strategy, identity, and digital design, these brands were built to give shape and meaning to ideas, new, evolving, or in-between.
Approach
(01)
Research
Every project begins with an in-depth analysis of your brand, audience, and market context. I gather essential insights through research and conversations to set clear goals and define effective strategies. This foundation ensures every decision I make is intentional, aligned with your goals, and rooted in strategy.
(02)
Experimentation
After defining clear goals, I compile visual references and content that reflect your brand’s story. I explore creative possibilities from sketches to evolving designs. Through thoughtful experimentation and refinement, I shape these elements to align perfectly with your brand’s vision and objectives.
(03)
Development
Development is where vision meets reality, carefully balancing creative expression with technical precision. Guided by the concept, I translate ideas into meaningful, durable visuals. The process includes ongoing feedback cycles to refine and keep it aligned with the brand’s strategic objectives.
(04)
Implementation
This is the final stage where I translate your brand strategy into tangible assets, delivering them with clear instructions for consistent use across all platforms and communications.
Approach
(01)
Research
Every project begins with an in-depth analysis of your brand, audience, and market context. I gather essential insights through research and conversations to set clear goals and define effective strategies. This foundation ensures every decision I make is intentional, aligned with your goals, and rooted in strategy.
(02)
Experimentation
After defining clear goals, I compile visual references and content that reflect your brand’s story. I explore creative possibilities from sketches to evolving designs. Through thoughtful experimentation and refinement, I shape these elements to align perfectly with your brand’s vision and objectives.
(03)
Development
Development is where vision meets reality, carefully balancing creative expression with technical precision. Guided by the concept, I translate ideas into meaningful, durable visuals. The process includes ongoing feedback cycles to refine and keep it aligned with the brand’s strategic objectives.
(04)
Implementation
This is the final stage where I translate your brand strategy into tangible assets, delivering them with clear instructions for consistent use across all platforms and communications.
JOURNAL
Approach
(01)
Research
Every project begins with an in-depth analysis of your brand, audience, and market context. I gather essential insights through research and conversations to set clear goals and define effective strategies. This foundation ensures every decision I make is intentional, aligned with your goals, and rooted in strategy.
(02)
Experimentation
After defining clear goals, I compile visual references and content that reflect your brand's story. I explore creative possibilities from sketches to evolving designs. Through thoughtful experimentation and refinement, I shape these elements to align perfectly with your brand's vision and objectives.
(03)
Development
Development is where vision meets reality, carefully balancing creative expression with technical precision. Guided by the concept, I translate ideas into meaningful, durable visuals. The process includes ongoing feedback cycles to refine and keep it aligned with the brand's strategic objectives.
(04)
Implementation
This is the final stage where I translate your brand strategy into tangible assets, delivering them with clear instructions for consistent use across all platforms and communications.
Approach
(01)
Research
Every project begins with an in-depth analysis of your brand, audience, and market context. I gather essential insights through research and conversations to set clear goals and define effective strategies. This foundation ensures every decision I make is intentional, aligned with your goals, and rooted in strategy.
(02)
Experimentation
After defining clear goals, I compile visual references and content that reflect your brand's story. I explore creative possibilities from sketches to evolving designs. Through thoughtful experimentation and refinement, I shape these elements to align perfectly with your brand's vision and objectives.
(03)
Development
Development is where vision meets reality, carefully balancing creative expression with technical precision. Guided by the concept, I translate ideas into meaningful, durable visuals. The process includes ongoing feedback cycles to refine and keep it aligned with the brand's strategic objectives.
(04)
Implementation
This is the final stage where I translate your brand strategy into tangible assets, delivering them with clear instructions for consistent use across all platforms and communications.
ABOUT
ME
I'm from the Dominican Republic and currently based in Madrid. My Caribbean roots deeply inspire my work, infusing it with vibrant color palettes and distinctive typographic combinations that add authenticity and energy to every project. I turn ideas into engaging visual stories that celebrate individuality and creativity.
I am from the Dominican Republic and now based in Madrid, where my Caribbean roots inspire my work with vibrant color palettes and unique typographic combinations that bring authenticity and energy to every project. With 8 years of experience as a Designer and Art Director, I specialize in transforming ideas into visually compelling stories, focusing on brand identity with a passion for innovation and artistic excellence.
My process combines natural simplicity with deliberate strategy, ensuring every project aligns with the client’s vision and engages their audience. I’m passionate about delivering designs that inspire, elevate businesses, and push creative boundaries, helping brands stand out with purposeful and memorable visuals.
Art direction
Art direction shapes the visual world your brand inhabits, blending intuitive experiences with compelling storytelling. Every choice is intentionally designed to resonate emotionally and reflect your brand’s unique character. Influenced by my Caribbean roots and global journey, I create visuals full of cultural nuance and bold personality.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Naming
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Strategy
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Art direction
Art direction shapes the visual world your brand inhabits, blending intuitive experiences with compelling storytelling. Every choice is intentionally designed to resonate emotionally and reflect your brand’s unique character. Influenced by my Caribbean roots and global journey, I create visuals full of cultural nuance and bold personality.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Naming
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Strategy
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Art direction
Art direction shapes the visual world your brand inhabits, blending intuitive experiences with compelling storytelling. Every choice is intentionally designed to resonate emotionally and reflect your brand’s unique character. Influenced by my Caribbean roots and global journey, I create visuals full of cultural nuance and bold personality.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Naming
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Strategy
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
Art direction
Art direction shapes the visual world your brand inhabits, blending intuitive experiences with compelling storytelling. Every choice is intentionally designed to resonate emotionally and reflect your brand’s unique character. Influenced by my Caribbean roots and global journey, I create visuals full of cultural nuance and bold personality.
Branding
We create distinctive brand identities that stand out and endure. By aligning visual language with your values, we craft memorable brands that connect emotionally and communicate effectively. Our branding work combines strategic insight with creative precision, delivering assets that are both iconic and adaptable.
Packaging
Our packaging design elevates products with style and clarity. We combine aesthetics, function, and brand storytelling to create designs that engage consumers and inspire loyalty. Every package is a tactile brand experience, carefully crafted to communicate value, differentiate on the shelf, and build emotional connection.
Advertising
We design and craft compelling advertising that captures attention and delivers optimal results. From digital banners to print campaigns, we translate great ideas and visions into visuals that persuade and convert. We immerse ourselves in your vision to design work that is both thoughtful and impactful.
Digital
We build seamless digital experiences that reflect your brand’s values and connect with users. Our digital design work includes websites, apps, and interactive content tailored for modern platforms. We focus on intuitive user journeys, responsive design, and performance optimization to keep users engaged and coming back.
Naming
We design intuitive, delightful products that make life easier and more engaging and focus on clarity, usability, and visual impact. By placing user needs at the center, we create tools and experiences that feel natural, efficient, and enjoyable — while also aligning with your business goals and elevating brand perception.
Strategy
We create purposeful content that builds trust and keeps audiences engaged. From storytelling to strategy, we tailor each piece to fit your brand’s tone and goals. Every word, image, and interaction is designed to inform, inspire, and convert — fueling brand growth through consistent communication.
services
INDUSTRIES
INDUSTRIES
1 / Food & Beverage
A rich field shaped by flavor, tradition, and creativity. Specialized in bold, story-rich identities for restaurants, wine labels, and cafes. From concept to packaging, every element is crafted to heighten the sensory experience and navigating the balance between heritage.
1 / Food & Beverage
A rich field shaped by flavor, tradition, and creativity. Specialized in bold, story-rich identities for restaurants, wine labels, and cafes. From concept to packaging, every element is crafted to heighten the sensory experience and navigating the balance between heritage.
1 / Food & Beverage
A rich field shaped by flavor, tradition, and creativity. Specialized in bold, story-rich identities for restaurants, wine labels, and cafes. From concept to packaging, every element is crafted to heighten the sensory experience and navigating the balance between heritage.
2 / Retail & Lifestyle
A sector for wellness spaces, home goods, florists, leisure and lifestyle brands that prioritize conscience, emotion, and bold elegance. A space where innovation and culture meet, shaping how we live, connect, and enjoy daily experiences.
2 / Retail & Lifestyle
A sector for wellness spaces, home goods, florists, leisure and lifestyle brands that prioritize conscience, emotion, and bold elegance. A space where innovation and culture meet, shaping how we live, connect, and enjoy daily experiences.
3 / Tecnology & Commerce
Within this realm, brands specialize in digital products, commerce-focused businesses, and forward-looking shops that develop identities with strong visuals and easy usability. Their adaptable systems are created to grow, connect, and thrive in today’s fast-paced world.
3 / Commerce
Within this realm, brands specialize in digital products, commerce-focused businesses, and forward-looking shops that develop identities with strong visuals and easy usability. Their adaptable systems are created to grow, connect, and thrive in today’s fast-paced world.
3 / Tecnology & Commerce
Within this realm, brands specialize in digital products, commerce-focused businesses, and forward-looking shops that develop identities with strong visuals and easy usability. Their adaptable systems are created to grow, connect, and thrive in today’s fast-paced world.
Services
Art direction
/
Branding
/
Packaging
/
Advertising
/
Digital
/
Naming
/
Strategy
/
Art direction shapes the visual world your brand inhabits, blending intuitive experiences with compelling storytelling. Every choice is intentionally designed to resonate emotionally and reflect your brand’s unique character. Influenced by my Caribbean roots and global journey, I create visuals full of cultural nuance and bold personality.
I guide the creative process from concept to execution making sure typography color imagery and rhythm work together seamlessly. The final result is a cohesive and memorable aesthetic that connects deeply and lasts beyond first impressions.
Services
Art direction
/
Branding
/
Packaging
/
Advertising
/
Digital
/
Naming
/
Strategy
/
Art direction shapes the visual world your brand inhabits, blending intuitive experiences with compelling storytelling. Every choice is intentionally designed to resonate emotionally and reflect your brand’s unique character. Influenced by my Caribbean roots and global journey, I create visuals full of cultural nuance and bold personality.
I guide the creative process from concept to execution making sure typography color imagery and rhythm work together seamlessly. The final result is a cohesive and memorable aesthetic that connects deeply and lasts beyond first impressions.
Services
Art direction
/
Branding
/
Packaging
/
Advertising
/
Digital
/
Naming
/
Strategy
/
Art direction shapes the visual world your brand inhabits, blending intuitive experiences with compelling storytelling. Every choice is intentionally designed to resonate emotionally and reflect your brand’s unique character. Influenced by my Caribbean roots and global journey, I create visuals full of cultural nuance and bold personality.
I guide the creative process from concept to execution making sure typography color imagery and rhythm work together seamlessly. The final result is a cohesive and memorable aesthetic that connects deeply and lasts beyond first impressions.
