It all starts
with a design.
Collaborated
with brands like
nike, Apple,porsche
IT ALL STARTS
It all starts
and bmw.
WITH A DESIGN.
with a design.
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ABOUT ME
ABOUT ME
Rooted in my Caribbean heritage and shaped through my experience in Europe, I create designs that fusion vibrant energy with thoughtful craftsmanship. I think good design is a business investment, it engages customers and builds relationships with this purpose in mind I try to help my clients to give life to their brands by capturing their personalities and telling their stories in a visually unique way.
Rooted in my Caribbean heritage and shaped through my experience in Europe, I create designs that fusion vibrant energy with thoughtful craftsmanship. I think good design is a business investment, it engages customers and builds relationships with this purpose in mind I try to help my clients to give life to their brands by capturing their personalities and telling their stories in a visually unique way.
To me, branding is strategic visual
storytelling. Every project starts by understanding your brand through research, questions, and uncovering what makes it unique.These insights form the foundation for a cohesive identity where every decision, from color and typography to messaging and rhythm, is made with clarity and intention, supporting the narrative, engaging the audience, and creating a long-term growth.
To me, branding is strategic visual storytelling. Every project starts by understanding your brand through research, questions, and uncovering what makes it unique.These insights form the foundation for a cohesive identity where every decision, from color and typography to messaging and rhythm, is made with clarity and intention, supporting the narrative, engaging the audience, and creating a long-term growth.
Whether I’m shaping a new brand or evolving an existing one, I bring a thoughtful and transparent approach to every element. I collaborate with lifestyle brands, wellness spaces, florists, and creatives who value meaningful design, and I bring the same level of care and attention to detail to every collaboration.
Whether I’m shaping a new brand or evolving an existing one, I bring a thoughtful and transparent approach to every element. I collaborate with lifestyle brands, wellness spaces, florists, and creatives who value meaningful design, and I bring the same level of care and attention to detail to every collaboration.
Facts & numbers
Completed projects within a range of industries and sectors. A record of diverse and successful engagements.
Completed projects within a range of industries and sectors. A record of diverse and successful engagements.
Years of experience. This experience encapsulates a journey of professional skill development & growth.
Years of experience. This experience encapsulates a journey of professional skill development & growth.
Brand identity, advertising, digital design, and strategy. These are the pillars of my creative journey. Together, it allows to craft cohesive and impactful solutions that effectively communicate the brand’s message, enhance the brand digital presence, and drive meaningful engagement.
Brand identity, advertising, digital design, and strategy. These are the pillars of my creative journey. Together, it allows to craft cohesive and impactful solutions that effectively communicate the brand’s message, enhance the brand digital presence, and drive meaningful engagement.
Capabilities
Capabilities
1 / Full Brand Identity
Brand identity goes beyond a logo it’s a visual and verbal system that communicates who you are and what you stand for. I build clear, consistent brands that feel authentic. Every decision is made with purpose, so your brand feels grounded, recognizable, and aligned with where you’re headed.
1 / Full Brand Identity
Brand identity goes beyond a logo it’s a visual and verbal system that communicates who you are and what you stand for. I build clear, consistent brands that feel authentic. Every decision is made with purpose, so your brand feels grounded, recognizable, and aligned with where you’re headed.
1 / Full Brand Identity
Brand identity goes beyond a logo it’s a visual and verbal system that communicates who you are and what you stand for. I build clear, consistent brands that feel authentic. Every decision is made with purpose, so your brand feels grounded, recognizable, and aligned with where you’re headed.
2 / Brand Refresh
When your brand has a strong foundation but needs to evolve. This option is for businesses ready to refine, simplify, or elevate their existing identity without starting from zero. Whether it’s a logo refinement, updated color palette, or more intentional brand system, we’ll retain what works and rebuild what doesn’t with clarity and care.
2 / Brand Refresh
When your brand has a strong foundation but needs to evolve. This option is for businesses ready to refine, simplify, or elevate their existing identity without starting from zero. Whether it’s a logo refinement, updated color palette, or more intentional brand system, we’ll retain what works and rebuild what doesn’t with clarity and care.
2 / Brand Refresh
When your brand has a strong foundation but needs to evolve. This option is for businesses ready to refine, simplify, or elevate their existing identity without starting from zero. Whether it’s a logo refinement, updated color palette, or more intentional brand system, we’ll retain what works and rebuild what doesn’t with clarity and care.
3 / Creative Consulting
Thoughtful guidance for visual direction and storytelling. Ideal for teams that need a second eye, creative direction, or temporary support on a campaign or launch. From audits to strategy sessions, I offer insight, clarity, and hands-on collaboration to help align your visuals with your goals without a full rebrand.
3 / Commerce
Thoughtful guidance for visual direction and storytelling. Ideal for teams that need a second eye, creative direction, or temporary support on a campaign or launch. From audits to strategy sessions, I offer insight, clarity, and hands-on collaboration to help align your visuals with your goals without a full rebrand.
3 / Creative Consulting
Thoughtful guidance for visual direction and storytelling. Ideal for teams that need a second eye, creative direction, or temporary support on a campaign or launch. From audits to strategy sessions, I offer insight, clarity, and hands-on collaboration to help align your visuals with your goals without a full rebrand.
WORK
WORK
EXPERIENCE
EXPERIENCE
Senior Designer & Art director
Senior Designer & Art Director
(freelance)
2018—2025
Designer
(KIND, BERGEN)
2022—2024
Senior Designer
(creative PERCENT, NY)
2021—2022
Digital Designer
(creative PERCENT, NY)
2019—2021
Designer
(IKEA, DR /pr)
2016—2018
Design Intern
(LISTIN DIARIO, DR)
2015—2015
AWARDS & PUBLICATIONS
AWARDS &
PUBLICATIONS
AWARDS & PUBLICATIONS
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