Musa wins gold at Indigo Awards

When I first began shaping the visual identity for Musa, I didn’t set out just to make something beautiful, I wanted to make something felt. Musa was never intended to be a conventional brand. From the start, it was designed as a sensory experience: a narrative, a moment, a mood. The concept was born from a deep exploration into how we connect to what we consume, how color, typography, texture, and tone can come together to tell a story that stays with you long after the first impression.

Receiving the Gold Award at the Indigo Awards in the Brand Identity category is an incredibly meaningful recognition, not just for the work itself, but for what it represents. It validates the importance of emotion in design, and how storytelling can be just as vital as strategy when building a brand that resonates.

Design with Feeling

Musa explores the boundaries of conventional brand identity. It leans into richness, tension, and drama while staying grounded in purpose. Its use of bold color, unexpected typographic contrasts, and poetic storytelling invites people to pause and feel to connect on a deeper level.

This award isn’t just a personal milestone, it’s a reminder that work driven by emotion and intuition has a place on the global stage. It proves that bold doesn’t have to mean loud, and elegance doesn’t have to mean safe.

I’m grateful to the Indigo Awards jury for seeing the heart behind the work, and to every collaborator who helped bring Musa to life. This project will always hold a special place in my creative journey, not because of the accolades, but because of the honesty and emotion behind it.