ART DIRECTOR & DESIGNER

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Identity

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Packaging

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Flower Shop

WILDFLOWER

WILDFLOWER

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6

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About the project

Wildflower® is a boutique flower shop that celebrates the beauty of growth, movement, and nature’s untamed spirit. Its essence lies in embracing the raw elegance of the outdoors, where every bloom tells a story of resilience and vibrancy. Rooted in this ethos, Wildflower connects people to the joy and wonder that only nature can provide.


The brand’s identity reflects this vision through a thoughtfully chosen color palette of rich purples, warm golds, and earthy browns tones that evoke the depth and warmth of a sunlit meadow. Its bespoke logotype and organic design elements echo the curves of petals and the fluidity of nature, creating a visual language that feels alive and dynamic. These details seamlessly align with Wildflower’s commitment to embodying the spirit of the natural world.


Wildflower® is more than a flower shop it’s a sensory experience that brings the magic of the outdoors into every bouquet and arrangement. From its elegant packaging to its lush, inspired designs, every detail captures the wild elegance of nature, offering a heartfelt reminder of life’s imperfect and awe-inspiring beauty.

Credits

Client:

Wildflower

Designer: Tiare Payano Photography: Cottonbro Studio

Year

2024

OTHER

PROJECTS

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