Casa del Valle

Casa del Valle® is a multidisciplinary space born from the unique vision of a lovely couple where Mexican pottery and Japanese floristry meet to make a single moment last forever, located in the Dominican Republic. 

Solution: Casa del Valle’s graphic identity honors the cultural duality of its creators. The sun was selected as the main symbolic element due to its influence as a direct source of origin for both disciplines, its rich symbolism, and its strong anthropological roots.

For the color palette, colloquial tones based on the vivacity of Mexican architecture were carefully selected. As for the logotype, the FH Cordelia font was chosen and customized to allude to the Japanese’s characteristic calligraphy strokes; this is reinforced with the rest of the versatile and sophisticated typeface family.

Finally, this visual language blends harmoniously with Kamisaka Sekka’s classic illustrations, meaningful patterns, and modern icons to emphasize form, style, and feel.

Story: Casa del Valle was born in 2020 by Hikari and Alejandro, a married couple who had the dream of conceiving a space that could instinctively converge their practice’s passion and soul. Casa del Valle’s philosophy of enjoying harmony and what we have now has grown stronger through these uncertain times, resulting in uniting people with new artistic expressions.