Fressco

Fressco® is an organic juice and shake brand started in 2009 with its first product in Cap Cana, Dominican Republic. Maintaining a contemporary origin pulled to its local routes, the brand has created an ecologic and sustainable market under two categories: organic juices and classic shakes.

The brief was to build a brand identity that combines an against-the-ordinary communication strategy and a present with an antique yet creative approach.

Having as a result the Fressco's brand identity was conceived with the unconventional goal, that its consumers can enjoy a moment of escape while immersing themselves in the contrast of its faithful origins and the freethinking present.

The colors are expressive and bright, building a system that implies a sense of reinvention, communicated in their packaging where each one is a little bit different depending on the flavor. This goes in contrast with its typography full of the fressco's heritage, which will never accuse of lacking nature. Illustrations dated from 16th-century botanical calligraphic artwork by Georg Bockay and Joris Hoefnagel support this individuality.