JAN.2026
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Winning Gold at the WBDS Awards in 2024/25 with Heimka!, followed by Silver in 2025/26 with Concrete, marks two very different projects connected by the same belief: branding should do more than look good. It should communicate an idea, create emotion, and build connection. Being recognized by the WBDS Awards two years in a row is an important milestone in my journey as a designer and a meaningful validation of the ideas behind both projects.
Gold with Heimka!
Heimka! was created around the idea of home as something warm, personal, and emotionally meaningful. Through elegant typography, soft earthy tones, and a minimal visual language, the identity expresses serenity, comfort, and belonging.
The judges recognized Heimka!’s balance of contemporary elegance and timelessness, particularly how its colors and subtle design choices created a sense of tranquility.
Silver with Concrete
A year later, Concrete received Silver at the WBDS Awards. Concrete is a New York coffee bar concept designed around the balance between individuality and community. It creates space for people who want to connect, spend time alone, or simply become part of the rhythm of the city.
Color signals meaning throughout the identity: Lilac for connection, Earth Green for privacy, Coffee Gold for warmth, Black and White for clarity, and Silver for a contemporary edge. The system carries into the space itself, letting people sense at a glance whether an area is social or private.
Two Awards, One Design Philosophy
Heimka! and Concrete are very different projects, but both feel deeply connected to the way I approach design. With Heimka!, I wanted to capture the feeling of home: warmth, calm, and a sense of belonging. With Concrete, I explored something almost opposite, the experience of finding your own place within the energy and movement of New York, whether through connection or solitude.
What connects both projects is the belief that a brand should start with a strong idea and that every visual decision should help bring that idea to life. Receiving Gold in 2025 and Silver in 2026 from the WBDS Awards makes these projects especially personal to me. Seeing two very different ideas recognized in consecutive years gives me confidence in the direction my work is taking and reminds me why I enjoy branding so much: the opportunity to turn an idea or feeling into something people can see, experience, and connect with. I’m incredibly grateful for these recognitions and excited to see what comes next.
If you’d like to take a look, you can find the official WBDS Awards results here: Heimka! — Gold 2024/25 and Concrete® — Silver 2025/26.
